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SOCIAL MARKETING
Unique social strategies tailored to the brand, the customer and the medium.
Our social marketing team delivers forward-thinking and brand-relevant strategic counsel
on new and existing opportunities within emerging social platforms and technologies.
Our capabilities:
Customer Insights
We find where consumers live online, and then find the best ways to speak to them.
Integrated with our Customer Insights practice, we base our social media practice on an understanding
of where and when our clients' target audiences create and consume media online. Then we find the
best ways to engage these consumers in their environments at the right time and with the right message.
Emerging Media
We stay abreast of the latest social trends and identify the real opportunities.
Our Emerging Media team keeps on top of all new online communities and platforms to understand
media consumption trends, while also identifying trends that are merely passing fads with no real
marketing opportunities.
Integrated Solutions
We ensure integration of media, creative and social outreach.
Our team works hand-in-hand with our media team in planning, executing and measuring highly
successful social marketing campaigns that are brand-appropriate, recognizing that not all platforms
make sense for all brands.
Social Marketing Best Practices
We employ experienced professionals who abide by our code of best practices.
Our group differentiates itself by assigning a team of experienced professionals who
treat the social media realm with the seriousness and professionalism deserved by
such influential outlets. We recognize that each and every site we approach requires
principled and customized communication, and we abide by our self-created social media
best practices to ensure the most transparent communications. This ultimately results in
rich editorial coverage that drives buzz and advocacy. While the rewards of a successful viral
marketing campaign can far surpass the most carefully orchestrated media buy, a poorly
executed campaign could result in negative PR that lives on the Internet indefinitely.
